Sanctum Medical empowers staff with Private AI hosted on Bach

Sanctum Medical / Bach

Sanctum Medical, a leader in aesthetic and wellness treatments, partnered with Bach to privately host their own AI assistant giving them full control over sensitive data while unlocking powerful new capabilities. The tool quickly became a core part of their operations, used daily to write detailed product protocols, review and share internal performance reports, and support strategic decision-making such as evaluating new product and investment opportunities. By hosting their AI tool with Bach, Sanctum ensured both privacy and performance, empowering their team to work smarter and move faster.

With Bach, Sanctum Medical:

• Accelerates the creation of consistent and professional product protocols, freeing up clinical time
• Streamlines the review and sharing of internal performance reports with AI-generated insights
• Supports strategic decision-making by analysing investment prospects and evaluating new product opportunities
• Ensures brand voice consistency across all written materials, from treatment guides to patient communications
• Optimises internal workflows by integrating AI into day-to-day operations across departments
• Maintains complete control over sensitive business data and IP with secure, private AI hosting

Building a private, secure AI ecosystem with Bach

When Sanctum Medical, a trusted name in aesthetic and wellness treatments, began exploring how AI could enhance their business in 2024, they knew two things were non-negotiable: data privacy and local support. That’s why they partnered with Bach, Australia’s first privacy-first AI platform, to host a secure, in-house assistant tailored to their needs.

“We weren’t looking for a generic tool,” Dr Clair McCartney, CEO explained. “We needed something that respected our data, aligned with our compliance needs, and didn’t require a tech background to use. Bach ticked every box. We trialed other tools like ChatGPT but were very cautious in our use, often limiting tasks to basic research and restricting interactions to vague ideas and concepts.” 

Rather than settling for AI tools that just didn’t quite meet the brief, Sanctum chose to use Bach to set up a privately hosted AI tool with the aim of increasing productivity without compromising on privacy.

Why Sanctum Medical chose Bach

Several factors made Bach the standout choice for Sanctum:

• Australia-first, privacy-first: With operations and support based locally, Bach aligned with Sanctum’s values around patient confidentiality and data sovereignty.
• Accessible to all teams: Bach’s interface was built to be simple and intuitive, making the deployment and maintenance of secure, Private AI tools very accessible for non-technical clinic managers.
• Full data control: Hosting their AI tool privately meant Sanctum could train it on internal documents, protect sensitive IP, and stay compliant at every step.
• Adaptable and future-ready: As their use cases grew, Bach provided the flexibility to expand, enabling Sanctum to trial different models and tools for a range of use cases. 

“We are well aware of our team’s desire to use AI, and have taken active steps to avoid ‘Shadow AI’, or unsanctioned AI use, within Sanctum,” one executive shared. They went on to note, “Our industry is built on trust, and Bach has given us the confidence to safely roll out AI to all of our management and clinical staff, allowing us to explore AI without sacrificing that trust.”

How Bach powers productivity across the clinic

Sanctum Medical now uses their AI assistant hosted via Bach across a wide range of tasks that support both client-facing care and back-of-house operations:

• Protocol generation: Clinicians quickly draft, edit, and update detailed product protocols without starting from scratch.
  
• Business insights: Management teams use AI to review performance data and generate reports that drive strategic discussions.
  
• Decision-making support: Leaders explore new services and products using AI to model ROI, evaluate risks, and summarise market data.
  
• Marketing and communications: Staff write content in the clinic’s tone of voice, ensuring brand consistency across all channels.
  
• Independent workflow building: Sanctum uses their AI assistant hosted on Bach to streamline internal processes and solve operational challenges.

Privately hosting the AI assistant with Bach has provided the team with the confidence to use the tool across the company with comfort knowing all their data remains within their walls. The results have seen the Sanctum Team use AI to get more done with better quality, and less friction. 

Looking ahead: Privacy-first AI that puts people first

Sanctum Medical’s AI journey with Bach shows what’s possible when privacy, simplicity, and empowerment are core to the strategy.

Sanctum continues to explore further use cases for Private AI and other Private Cloud Apps within their company to optimise their workflows, while ensuring that patients and privacy come first at all times.